Nielsen Online

Logo for Nielsen Online

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Market Research Web Analytics Audience Measurement Advertising Insights

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WhatPulse

Description

Nielsen Online is Nielsen’s suite of web audience measurement and digital analytics services that provides advertisers, publishers, and media agencies with insights into online traffic, audience demographics, engagement, and advertising reach. Historically combining panel-based measurement and tagged site data (branded in past iterations as Nielsen NetRatings/NetView), Nielsen Online helps clients benchmark website performance, analyze cross-site audience behavior, and evaluate campaign effectiv...

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