win7 wp2.5 not starting at all

[Elanthiel]

21-01-2015 15:29:18.162 INFO "Starting WhatPulse 2.5..."
21-01-2015 15:29:18.613 DEBUG Installed CrashRpt!
21-01-2015 15:29:19.493 DEBUG Database file: "C:/Users/Elanthiel/AppData/Local/WhatPulse/whatpulse.db"
21-01-2015 15:29:21.052 DEBUG Database check: "ok"
21-01-2015 15:29:21.054 DEBUG Opened database in: 1561 ms
21-01-2015 15:29:21.069 DEBUG Not running WhatPulse as Administrator! :-(
21-01-2015 15:29:21.069 DEBUG Encrypted file: "C:/Users/Elanthiel/AppData/Local/WhatPulse/whatpulse.wpw"
21-01-2015 15:29:21.078 DEBUG Loaded application aliases
21-01-2015 15:29:22.043 DEBUG Opening GeoIP database: "C:/Users/Elanthiel/AppData/Local/WhatPulse/GeoIP.dat"
21-01-2015 15:58:19.967 INFO "Starting WhatPulse 2.5..."
21-01-2015 15:58:22.402 DEBUG Installed CrashRpt!
21-01-2015 15:58:23.082 DEBUG Database file: "C:/Users/Elanthiel/AppData/Local/WhatPulse/whatpulse.db"
21-01-2015 15:58:41.094 DEBUG Database check: "ok"
21-01-2015 15:58:41.106 DEBUG Opened database in: 18058 ms
21-01-2015 15:58:41.131 DEBUG Running WhatPulse as Administrator! :-)
21-01-2015 15:58:41.133 DEBUG Encrypted file: "C:/Users/Elanthiel/AppData/Local/WhatPulse/whatpulse.wpw"
21-01-2015 15:58:41.157 DEBUG Loaded application aliases
21-01-2015 15:58:45.323 DEBUG Opening GeoIP database: "C:/Users/Elanthiel/AppData/Local/WhatPulse/GeoIP.dat"

^ The last two "starts" of WhatPulse.
Interestingly, the last start, it does mention that it is running as administrator, however, it does not appear to start - there is no whatpulse.exe process in the task manager, and no tray icon.